Although some signature colour pieces are introduced into the range to add seasonality, the core product range remains in timeless and impeccably stylish white. Products are designed to reflect this enduring elegance and to sit equally well in a contemporary loft apartment or a traditional country cottage. Almost all of The White Company's products are made exclusively, and over the years the product collection has broadened enormously from just a few key pieces to a complete lifestyle selection.
At the heart of the product range remain essentials for the linen cupboard, including duvets, pillows, fitted sheets, bedspreads, blankets, throws, luxury bath towels, mattress protectors and table linen. The introduction of clothing has provided a natural extension to these products, and in addition to classic bathrobes, The White Company now produce designs in linen, cotton, cashmere and jersey. A stylish range nightwear for adults and children have also become real favourites.
The White Company has also developed a range of practical and stylish accessories to create the perfect laundry room. The range includes linen waters and sprays, palm laundry baskets, willow storage baskets, ironing board covers, white wooden hangers and lavender and cedar balls.
A move was also made recently into the non-textile market, with products for the home to complement The White Company's core product ranges. These include a stunning range of chef style white china, glassware and cutlery, plus scented candles, bathroom accessories and The White Company's own-brand of luxury bath & body products